comScore today announced an initiative to work with Google to provide
independent brand safety reporting of advertising campaigns on YouTube.
This new collaboration is part of Google’s efforts to provide
advertisers with greater visibility into the context in which their ads
appear.

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4月12日上海,腾讯与统一达成战略合作,宣布双方各自知名的IP:腾讯旗下的QQfamily与统一旗下的小茗同学将联合推出“搞笑剧场32幕”系列漫画瓶,并将在统一旗下茶饮料“小茗同学”的5亿瓶瓶身上展示。同时,统一还将与QQ、QQ空间、天天P图、腾讯视频等多个腾讯产品进行基于双方IP内容的创意化合作,共同开拓国内年轻人市场。

comScore uses a proprietary brand safety engine that is integral to its
validated Campaign Essentials™ suite. This technology continuously
monitors patterns within text content to identify the brand safety of a
given ad context – both in general and for specific campaigns, on both
mobile and desktop platforms.

腾讯社交网络事业群市场部总经理李丹表示:“QQfamily作为腾讯旗下知名社交型IP,与合作伙伴可以展开形象授权、内容合作、核心科技、流量支持、社交关系五个层面的合作。相信我们未来与统一的合作还将更加深入。”

1、This new collaboration is part of Google’s efforts to provide
advertisers with greater visibility into the context in which their ads
appear.

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2、comScore continuously monitors content across mobile and desktop
platforms to identify the brand safety of a given ad context – both in
general and for specific campaigns.

3、To power this solution, comScore uses a proprietary brand safety
engine that is integral to our validated Campaign Essentials suite.

“Monitoring online content for brand safety is a complex challenge,
particularly in an environment that has the vast scale and growth of
YouTube,” said Dan Hess, executive vice president of products at
comScore. “We’re delighted to see Google taking further action to
monitor and increase brand safety, and appreciate its vote of confidence
in selecting comScore to be part of this initiative.”

About comScore

comScore is a leading cross-platform measurement company that measures
audiences, brands and consumer behavior everywhere.comScore completed
its merger with Rentrak Corporation in January 2016, to create the new
model for a dynamic, cross-platform world. Built on precision and
innovation, our data footprint combines proprietary digital, TV and
movie intelligence withvast demographic detailstoquantify consumers’
multiscreen behavior at massive scale.This approach helps media
companies monetize their complete audiences and allows marketers to
reach these audiences more effectively.Withmore than 3,200 clients
andglobal footprint in more than 75 countries, comScore is delivering
the future of measurement.Shares of comScore stock are currently traded
on the OTC Market (OTC: SCOR). For more information on comScore, please
visitcomscore.com.

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